ONE MISSION BAY / branding
One Mission Bay is a 16-story residential project in the Mission Bay neighborhood of San Francisco. It includes about 350 residences, resort-style amenities, waterfront views, and beautiful modern finishes. Its location is the heart of the project. It was imperative to converge the surrounding nature, the high-end amenities, and the dynamic energy of the city; these three elements embrace the brand to give it its personality.