TRADER JOE'S / student work
What are your essentials? Trader Joe's is known as a neighborhood small market that carries healthier and ecclectic staples you wouldn't normally found at a typical grocery store. For this group project, our goal was to create consistency for the TJ's brand through packaging and create a brand that compliments the company's values and culture. To achieve this, we created a simple identity system that is applied throughout the products. Here, we focused on the most essential categories: food, cleaning, and personal care.
::: essential, healthy, functional