TRADER JOE'S / student work

What are your essentials? Trader Joe's is known as a neighborhood small market that carries healthier and ecclectic staples you wouldn't normally found at a typical grocery store. For this group project, our goal was to create consistency for the TJ's brand through packaging and create a brand that compliments the company's values and culture. To achieve this, we created a simple identity system that is applied throughout the products. Here, we focused on the most essential categories: food, cleaning, and personal care.

::: essential, healthy, functional

CATEGORY

/ branding
/ packaging

DELIVERABLES

/ packaging
/ identity system

 

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