You may have asked yourself some of these branding questions before, so I'm here to give you my answers.

Do you need a logo to have a brand?
Nope! You can build a brand if you focus on the foundation of your brand FIRST. The visuals can come later. You'll be fine with simple, yet consistency in your visuals. Focus on the soul of your brand first, and work from the inside out.

Does your visual identity matter?
Yes! The visual identity of your brand can elevate or cheapen your brand. Having a strong visual identity build brand recognition, trust, and can position your brand in a way that visually attracts your ideal customers. Remember that the visuals should be aligned with what your brand stands for, such as values, your why, your ideal client, your goals, etc.

Should you focus on marketing before brand strategy?
No. I hear many entrepreneurs want to invest in marketing first, thinking this will be what brings them more clients. You cannot focus on marketing without having a clear brand foundation, otherwise you might be wasting your money! You might be attracting the wrong people, sending the wrong message, and even focusing on the wrong marketing strategy if you don't have your ideal client clearly defined. Save your money and focus on brand strategy first.

Is brand strategy *really* necessary though?
Absolutely! Without it, your brand has no focus, no target, no vision, no goals. And if you're missing all of that, you might as well be throwing darts in the dark, hoping for something to land on the target. Always start with brand strategy. This will give you the strong pillars your brand can grow on. Then, your marketing efforts will be super later focused and your chances at succeeding will be much higher.

Can I hire you for design and skip brand strategy?
No. It would be a disservice to you. My goal is to help you grow you business, so you can focus on what matters without the guesswork and help you find focus without the overwhelm. Making you a logo or a website without strategy would be setting you up for failure. I don't want that for you.

Can you send me more questions about branding?
Yes, absolutely! You can send me a DM on Instagram, or schedule a call if you have more questions!

Palm trees photo by Daniel Ramírez via Unsplash