YOUR BRAND ARCHETYPE IS—

✦

"Awaken your true power."

✦   A.K.A — The Leader, The Sovereign, The Ambassador, The Protector   ✦

The Ruler archetype embodies power, authority, and control. It exudes an aura of leadership and inspires confidence and trust. With a commanding presence, the Ruler archetype establishes a sense of order and stability. It seeks to guide and govern, embracing responsibility and accountability. The Ruler brand exudes sophistication, elegance, and a regal demeanor. It strives for excellence, both in its own operations and in empowering others to achieve greatness. This archetype values tradition, heritage, and a long-term vision. It communicates a sense of prestige and exclusivity, appealing to individuals who desire to be part of something exceptional. The Ruler brand archetype emanates an air of influence, encouraging individuals to take charge of their destinies and conquer their ambitions.

IT'S LIKE THAT FRIEND THAT:

Has a natural ability to lead and guide. They exude confidence and command respect, making them someone you can turn to for advice and guidance. They're your dependable and responsible friend that take charge to make sure everything is done correctly. They value loyalty, integrity, perfectionism and always strive for greatness at everything they do. They're highly focused on success and value tradition. The activities they enjoy, reflect a sense of prestige and sophistication.

• CONFIDENT
• AUTHORITATIVE
• INNOVATIVE
• BOLD  
• SOPHISTICATED

• REFINED  
• EXCLUSIVE  
• DOMINATING
• TRADITIONAL  
• EDUCATED

To empower people with confidence to lead successful, rich, and fulfilling lives.

Appeals to established, goal-oriented individuals, leaders, ambitious people who value authority, control, prestige, and a sense of tradition. They seek brands that align with their goals, reflect their achievements, offer a sense of stability, and embody a timeless elegance. They desire empowerment, success, and reflect that in their lifestyle.

Confident
Assertive
Refined
Articulate
Wise
Commanding

Exclusive
Successful
Luxurious
Empowered
Distinguished
Limitless

Power
Control
Tradition
Prestige
Security

Powerlessness
Chaos
Weakness
Failure
Deprivation

Making sure they don't come across as controlling, entitled, or overconfident which would make them unapproachable. Balancing exclusivity and elitism to ensure it doesn't alianate potential customers.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Beyoncé

Cookie Lyon from "Empire"

Kamala Harris

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER