ABOUT—
ABOUT—
For social justice centered organizations and leaders looking to show up more authentically, iola strategies provides values-based strategies while aligning organizations back to their purpose.
For social justice centered organizations and leaders looking to show up more authentically, iola strategies provides values-based strategies while aligning organizations back to their purpose.
For social justice centered organizations and leaders looking to show up more authentically, iola strategies provides values-based strategies while aligning organizations back to their purpose.
For social justice centered organizations and leaders looking to show up more authentically, iola strategies provides values-based strategies while aligning organizations back to their purpose.
For social justice centered organizations and leaders looking to show up more authentically, iola strategies provides values-based strategies while aligning organizations back to their purpose.
2023
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Brand Strategy
Visual Identity
Website Design
Collateral
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Brand Strategy
Branding Design
Website Design
CLIENT'S CHALLENGE—
Quita came to me wanting to transition from doing business under their name as a personal brand "Hello Quita", to doing business under "iola strategies" as a small agency.
The challenge was to establish iola strategies as an independent brand, detaching Quita's personal image so they can scale and grow the business while standing out as a value's driven agency.
Quita came to me wanting to transition from doing business under their name as a personal brand "Hello Quita", to doing business under "iola strategies" as a small agency.
The challenge was to establish iola strategies as an independet brand, detaching Quita's personal image so they can scale and grow the business while standing out as a value's driven agency.
Quita came to me wanting to transition from doing business under their name as a personal brand "Hello Quita", to doing business under "iola strategies" as a small agency.
The challenge was to establish iola strategies as an independet brand, detaching Quita's personal image so they can scale and grow the business while standing out as a value's driven agency.
THE GOALS—
THE GOALS—
01.
Rebrand from Hello Quita LLC to iola strategies to come across more as a small firm versus a personal brand.
Rebrand from Hello Quita LLC to iola strategies to come across more as a small firm versus a personal brand.
02.
Grow and scale with a small team of consultants who help with social media management for my clients.
Grow and scale with a small team of consultants who help with social media management for my clients.
03.
Launch new services for new and current clients under iola strategies.
Launch new services for new and current clients under iola strategies.
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We affirm our clients in embodying their radical truth in everything they do, in service of our collective liberation.
We affirm our clients in embodying their radical truth in everything they do, in service of our collective liberation.
We affirm our clients in embodying their radical truth in everything they do, in service of our collective liberation.
We affirm our clients in embodying their radical truth in everything they do, in service of our collective liberation.
We affirm our clients in embodying their radical truth in everything they do, in service of our collective liberation.
IOLA STRATEGIES
IOLA STRATEGIES
IOLA STRATEGIES
IOLA STRATEGIES
THE SOLUTION—
We positioned iola strategies as a values-based consulting agency and created a brand identity reflective of their values and mission. The goal was for the brand to feel bold and authentic on who they are and who they serve. We finally focused their message to highlight their purpose towards social and racial justice and the the centering of Black people and Black liberation in their mission.
One thing that Geordee and I understood was there are a lot of transformational coaches out there, so it was key for Geordee to know her ultimate vision as a solid foundation for her ‘WHY’. It is this ‘WHY’ that will set Geordee apart from her competitors in her space.
KEYWORDS—
Bold / Values-Driven / Authentic / Educated / Experienced / Confident / Modern / Feminine
Bold / Values-Driven / Authentic / Educated / Experienced / Confident / Modern / Feminine
Bold / Values-Driven / Authentic / Educated / Experienced / Confident / Modern / Feminine
PURPLE
#C2B2ED
PURPLE
#C2B2ED
PEACH
#FFCFAC
PEACH
#FFCFAC
MINT
#A4FADF
MINT
#A4FADF
BLACK
#000000
BLACK
#000000
LILAC
#ECE6FD
LILAC
#ECE6FD
FOREST
#1B382E
FOREST
#1B382E
COLOR PALETTE—
The color palette is made up of mostly cool colors, primarily purples to align the brand's visual identity with their brand archetype (sage = wisdom). The hues were selected to stand out from its competitors with a fresh, modern, bold, and feminine look and feel.
The color palette is made up of mostly cool colors, primarily purples to align the brand's visual identity with their brand archetype (sage = wisdom). The hues were selected to stand out from its competitors with a fresh, modern, bold, and feminine look and feel.
The color palette is made up of mostly cool colors, primarily purples to align the brand's visual identity with their brand archetype (sage = wisdom). The hues were selected to stand out from its competitors with a fresh, modern, bold, and feminine look and feel.
The color palette is made up of mostly cool colors, primarily purples to align the brand's visual identity with their brand archetype (sage = wisdom). The hues were selected to stand out from its competitors with a fresh, modern, bold, and feminine look and feel.
LOGOS & SYMBOLS—
TYPOGRAPHY—
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20
23
CLIENT TESTIMONIAL
Quita Tinsley Peterson / Iola Strategies
My consulting firm was so deeply attached to me and my own identity and I didn't want that anymore. It felt really exciting to work with someone who could help me craft the identity of the business. I'm now able to more easily see how I'll be able to scale up my work.
OAK
CA
Quita's business "iola strategies" is now its own brand and completely separate from their personal brand, allowing them to scale and grow into a small agency. Clarifying iola strategies' mission and values has been exciting for Quita, as they know that this will undoubtedly attract their ideal clients and keep away everyone who does not align to iola's ultimate vision for Black, Indigenous, Queer, and Trans People of Color to radically embody their truths and thrive freely as themselves.
Ready to transform YOUR business?
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
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EST 2016 - CA
EST 2016 - CA
EST 2016 - CA