YOUR BRAND ARCHETYPE IS—

✦

"Be the architect of your dreams."

✦   A.K.A — The Artist, The Visionary, The Inventor, The Maker   ✦

The Creator archetype embodies a personality defined by innovation, originality, and self-expression. It thrives on pushing boundaries, bringing fresh perspectives, and fostering a spirit of creativity. The Creator brand is a visionary and a catalyst for change, constantly imagining new possibilities and inspiring others to do the same. It values individuality, encouraging customers to embrace their unique talents and ideas. With a focus on innovation and a passion for unleashing creative potential, the Creator brand archetype seeks to empower and guide customers as they architect their own dreams.

IT'S LIKE THAT FRIEND THAT:

Is creative in all they do. They have a natural talent for thinking outside the box. They constantly inspire you to explore your creative endevours and embrace your unique talents. This is your visionary friend, always dreaming big and encouraging you to do the same. They bring an infectious energy and enthusiasm to your friendship and their presence ignites your own creativity. With them, you feel empowered to express yourself authentically and explore the limitless possibilities of life.

• INNOVATIVE
• CREATIVE
• VISIONARY
• INDIVIDUALISTIC  
• PASSIONATE

• INSPIRING  
• FUN  
• EXPRESSIVE
• EXPERIMENTAL  
• AMBITIOUS

To inspire the world to explore their imagination and gifts and make their dreams come true.

Appeals to creative individuals, visionaries or innovative thinkers. They value self-expression, individuality, and actively seek inspiration to fuel their creativity. They're drawn to brands that inspire, celebrate uniqueness, encourage self-discovery and self-expression, challenge norms and offer tools and resources for their creative endeavors.

Inspiring
Stimulating
Visual
Creative
Fearless
Optimistic

Inspired
Energized
Curious
Motivated
Validated
Empowered

Imagination
Self-Expression
Innovation
Creativity
Curiousity

Unoriginality
Lack of Inspiration
Failure
Self-Doubt
Conformity

Letting perfectionism get in the way of progress, maintaining consistent creativity or innovation, and addressing audience's concerns of their innovative ideas through education and trust building.  

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Tracee Ellis Ross

Issa Dee from "Insecure"

Frida Kahlo

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER