YOUR BRAND ARCHETYPE IS—

✦

"Life's too short! Embrace the quirks and laugh out loud."

✦   A.K.A — The Jester, The Joker, The Comedian, The Performer, The Shapeshifter  ✦

The Entertainer brand archetype embodies a personality that is fun-loving, humorous, and entertaining. Brands in this archetype use humor, wit, and playfulness to engage their audience and create memorable experiences. They are known for their lighthearted and often irreverent approach, incorporating absurd or quirky elements in their branding and messaging. Entertainer brands seek to bring joy and laughter to their customers, encouraging them to embrace a carefree and playful attitude. They create a sense of connection by not taking themselves too seriously and through shared humor, they aim to brighten people's lives with their entertaining presence.

IT'S LIKE THAT FRIEND THAT:

Is the life of the party. They always bring laughter and a sense of fun to everywhere. Their humor is infectious. They lighten the mood and making everyone around them feel at ease. They're spontaneous, always up for having fun. They're the dependable friend who brings joy but also may be a little mischievous at times, keeping things fun and surprising. Their ability to make others laugh make them a people magnet.

• PLAYFUL
• SPONTANEOUS
• HUMOROUS
• APPROACHABLE
• AUTHENTIC  

• OPTIMISTIC  
• CREATIVE
• QUICK-WITTED
• FUN-LOVING
• CARE-FREE

For those who appreciate humor,  light-hearted experiences and often seek entertainment and laughter in marketing as they enjoy being pleasantly surprised. They embrace fun and spontaneity in their lives and are open to unconventional approaches. 

Humorous
Clever
Approachable
Self-Deprecating
Playful
Quirky

Amused
Relaxed
Surprised
Connected
Uplifted
Joyful

Humor
Playfulness
Positivity
Creativity
Connection

Loneliness
Boredom
Redundancy
Sadness
Superficiality

Being seen as shallow, disrespectful, not being taken seriously or being misunderstood. They also fear being predictable or boring.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Awkwafina

Whoopi Goldberg

Tiffany Haddish

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER