YOUR BRAND ARCHETYPE IS—

✦

"Unlock the power within, and watch the world transform before your eyes."

✦   A.K.A — The Visionary, The Transformer, The Healer, The Dreamer   ✦

The Magician archetype is all about curiousity and purpose. This archetype embodies transformation, power, and wisdom. They possess deep knowledge and insight, using their mastery to create positive change. With their charismatic presence, they inspire and influence others. Their creativity and innovation enable them to find unique solutions to challenges. Trusting their intuition, they delve into introspection to gain profound insights. Symbolism and ritual are tools they utilize for transformation. The Magician archetype represents a visionary force, harnessing personal power to manifest profound change.

IT'S LIKE THAT FRIEND THAT:

You go to for advice who you know will inspire you with their interesting way of looking at the world. They exude confidece and power and have that je ne sais quoi-type of magic or magnetism which everyone they meet is captivated by.

• TRANSFORMATIVE
• CREATIVE
• INNOVATIVE
• HIGHLY SKILLED  
• WISE & INSIGHTFUL

• CHARISMATIC 
• INSPIRATIONAL 
• INTUITIVE
• INTENTIONAL 
• VISIONARY

To manifest dreams into reality.

Attracts those are looking to improve their life, grow and learn new things. They want to feel inspired to reach their dreams.

Charismatic
Captivating
Inviting
Wise
Inspiring

A sense of awe/wonder
Inspired
Empowered
Curious
Educated

Imagination
Innovation
Transformation
Curiosity
Knowledge

Stagnation
Indecision
Uncertainty
Inability
Confinement

Making sure they don't come across as manipulative or too innovative and creative that they lose or confuse their potential clients.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Ruth Carter

Bruno from the movie "Encanto"

Octavia E. Butler

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER