YOUR BRAND ARCHETYPE IS—

✦

"Love, compassion and kindness brings the world together."

✦   A.K.A — The Caregiver, The Caretaker, The Altruist, The Helper, The Martyr  ✦

The Nurturer archetype embodies a compassionate, nurturing, and empathetic personality. It prioritizes the wellbeing and happiness of others, seeking to provide support, comfort, and care. This archetype is characterized by its selflessness, always putting the needs of others first. It fosters a deep sense of empathy, understanding, and kindness, creating a safe and comforting environment. The caregiver brand archetype is committed to healing, guiding, and empowering individuals on their journey to overall wellness and personal growth. It embodies qualities such as patience, generosity, reliability, and unconditional love, aiming to make a positive difference in the lives of others.

IT'S LIKE THAT FRIEND THAT:

You can count on for emotional support, a listening ear, and comforting advice. They're loyal, genuine, warm and loving. They truly care about your well-being and happiness and invest themselves in your friendship. They get your struggles and never fail to offer a shoulder to lean on and create a space for you to openly express your feelings without fear of judgment. They intuitively know what you need—whether it's a warm hug, words of encouragement, or a gentle reminder to take care of yourself.

• COMPASSIONATE
• SUPPORTIVE
• EMPATHETIC
• RELIABLE
• TRUSTWORTHY

• LOVING  
• GENUINE
• HONEST
• GENEROUS
• SELFLESS

Attracts those looking for services or experiences that empower them to become the best versions of themselves, use their gifts, and make a meaningful difference in the world or in their communities.

Confident
Inspirational
Hopeful
Honest
Brave

Inspired to challenge themselves
Empowered by their gifts 
Motivated
Encouraged to believe in themselves
Triumphant

Determination
Justice
Integrity
Leadership
Courage

Disappointment
Lack of Trust
Incompetence
Powerlessness
Vulnerability

Being too arrogant, too driven to the point that they are focused too much on success, they forget about the people (ruthless), burning out.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

America Ferrera

Pocahontas

Rainbow Johnson "Black-ish"

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER