YOUR BRAND ARCHETYPE IS—

✦

"Carve your own path and challenge the norms for true freedom lies within."

✦   A.K.A — The Rebel, The Radical, The Outlaw, The Activist, The Maverick  ✦

The Revolutionary archetype embodies a personality that is bold, independent, and nonconformist. They reject societal norms, often challenging the status quo. Revolutionary archetypes—aka rebels, are driven by a strong desire for freedom and individuality, refusing to be confined by rules or expectations. They possess a rebellious spirit, courageously pushing boundaries and breaking established conventions. This archetype is characterized by a sense of adventure, a willingness to take risks, and a disdain for conformity. These individuals embrace their uniqueness and are unafraid to stand up against injustice or oppressive systems. They inspire others to question the norm, the system, etc, and find their own paths, forging a new way forward in order to find true freedom.

IT'S LIKE THAT FRIEND THAT:

Is fearlessly independent, always seeking new experiences and thriving in challenging situations. They're your risk takers who don't follow trends or stick to the norms. Instead, they inspire you to break free of your comfort zone. You admire them because they embrace their true selves and don't conform to anyone's expectations or ideals.

• REBELLIOUS
• HIGHLY INDEPENDENT
• COURAGEOUS  
• AUTHENTIC 

• ADVENTUROUS  
• EMPOWERED
• NONCONFORMING
• SELF-EXPRESSIVE

Attracts those seeking something different from what they're used to—the unconventional, the innovative, the solution that bravely challenges the industry and stands out from its competition.

Bold
Honest
Disruptive
Confident
Inspirational

Inspired to take action
Empowered by their identity 
Resilient
Validated
Challenged

Independence
Justice
Authenticity
Individuality
Adventure

Confinement
Powerless
Insignificance
Rejection
Fitting in

Being too antagonistic or argumentative for the sake of standing out which can lead to their audience being turned off or getting into trouble.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Malala Yousafzai

Princess Jasmine from "Aladdin"

Ava DuVernay

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER