YOUR BRAND ARCHETYPE IS—

✦

"Love is all around us."

✦   A.K.A — The Lover, The Partner, The Matchmaker, The Sensualist   ✦

The Romantic archetype embodies a passionate and emotionally-driven personality. The brand seeks to create connections that go beyond the superficial and instead focus on fostering deep and meaningful relationships with its audience. It thrives on evoking intense emotions and desires, offering products, services, or experiences that celebrate love, beauty, and sensuality. The Romantic brand archetype aims to inspire and captivate its customers by appealing to their emotions and creating a sense of intimacy and desire. With a strong emphasis on human connections and heartfelt experiences, this brand archetype strives to leave a lasting impression on its audience, nurturing loyalty and devotion.

IT'S LIKE THAT FRIEND THAT:

They wear their heart on their sleeve and are not afraid to express their feelings openly. They value their connection with others and make their friends feel appreciated. They're great listeners and have a nurturing and affectionate nature you cherish, as it brings depth to your relationship. They're warmth, enthusiastic, and love to have deep conversations. They have a creative and artistic side and appreciate the beauty around them. They're great for recommending a heartfelt movie, an interesting book, or a beautiful piece of art. 

• PASSIONATE
• CAPTIVATING
• INDULGENT
• ROMANTIC  
• EMPATHETIC

• SENSUAL  
• DEVOTED  
• EXPRESSIVE
• OPTIMISTIC  
• VISUALLY APPEALING

To make everyone feel loved and build deeper, emotional and meaningful connections.

Appeals to emotionally-driven, value deep connections, and seek products or experiences that resonate with their hearts and souls and are also aesthetically-pleasing or have a sensory brand experience. They appreciate experiences that celebrate love, beauty, and passion, making them more likely to engage and remain loyal to brands that resonate with their emotional sensibilities.

Affectionate
Descriptive
Sensual
Warm
Empathetic
Soothing

Appreciated
Special
Open to express themselves
Celebrated
Appeals to their desires
A sensory experience

Passion
Pleasure
Connection
Beauty
Empathy

Undesirability
Loneliness
Rejection
Disconnection
Invisibility

Being perceived as overly emotional, overly sentimental, obsessive, or superficial. Being thoughtful on their approach to integrate emotional elements without compromising authenticity and brand trust.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Janelle Monáe

Lyn from "Vida"

Selma Hyek

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER