YOUR BRAND ARCHETYPE IS—

✦

"Knowledge is power."

✦   A.K.A — The Sage, The Thinker, The Intellectual, The Mentor, The Scholar  ✦

The Sage brand archetype exudes wisdom, knowledgeable, and is intellectually stimulating. This archetype represents a brand that values the pursuit of truth, insight, and personal growth. The Sage brand is seen as a trusted advisor, offering guidance and sharing profound wisdom with its audience. It cultivates a sense of credibility and authority in its chosen field, becoming a reliable source of information and expertise. The brand emanates a calm and thoughtful demeanor, encouraging critical thinking and a thirst for knowledge. It fosters an environment of intellectual curiosity and inspires its audience to explore new ideas and perspectives. The Sage brand archetype aims to empower individuals by equipping them with the tools and insights needed to make informed decisions and navigate life's challenges.

IT'S LIKE THAT FRIEND THAT:

You go to for wise, insightful, valuable advice. They offer thought-provoking perspectives are good listeners and great for having deeper introspection and providing a non-judgmental space. They're the friend you fully trust and are always real with you, offering honest feedback and a different perspective. They're lifelong learners who inspire you to expand your intellect. It's the calm and composed friend who brings a sense of tranquility to your conversations, while remaining dependable and trustworthy as a support system in your life.

• WISE
• TRUSTWORTHY
• INTELLECTUAL
• INSIGHTFUL
• CURIOUS

• TRUTH-SEEKING  
• CURIOUS
• THOUGHTFUL
• ANALYTICAL
• GREAT COMMUNICATOR

Attracts those who have a strong intellectual curiosity, a desire for personal development, and a need for trusted guidance to help hem navigate through their struggles. They're lifelong learners, wisdom and truth-seekers, and critical thinkers who appreciate brands that challenge their assumptions and provide thought-provoking content.

Thought-provoking
Educated
Calm & Serene
Factual
Experienced
Respectful

Educated
Engaged
Empowered
Motivated
Curious
Encouraged

Knowledge
Growth
Truth
Curiousity
Expertise

Misinformation
Ignorance
Ineffectiveness
Lack of impact
Inaccuracy

Making sure to stay relevant with the rapid change of information and making sure they don't spread misinformation.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Oprah Winfrey

Mama Coco from "Coco"

Vandana Chiva

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER