YOUR BRAND ARCHETYPE IS—

✦

"Carve your own path."

✦   A.K.A — The Explorer, The Trailblazer, The Pioneer, The Adventurer, The Shapeshifter  ✦

The Seeker brand archetype is characterized by an adventurous spirit, curiosity, and a thirst for new experiences. It values individuality, encourages their customers to break free from conventional norms, and fosters courage to embrace the unknown. Brands embodying this archetype promote open-mindedness, inclusivity, and freedom, while also emphasizing a strong connection to nature and sustainability. By inspiring customers to be brave, independent, and constantly seek new horizons, brands in the Seeker archetype appeal to those who crave adventure, self-discovery, and a life lived on their own terms.

IT'S LIKE THAT FRIEND THAT:

Is your adventurous and free-spirited bestie who constantly seeks new experiences. They're curious and  have a genuine appreciation for nature, often embracing the thrill of discovery through outdoor adventures or exhilarating trips. They push you outside of your comfort zone and often suggest exciting and unconventional activities. Their open-mindedness and love for diverse cultures makes them great travel buddies, as they crave new environments and connection with people from all walks of life. Their enthusiasm and courage, brings excitement, inspiration, and a sense of wonder to your life.

• ADVENTUROUS
• CURIOUS
• INDEPENDENT
• COURAGEOUS
• OPEN-MINDED  

• FREEDOM-SEEKING  
• AMBITIOUS
• PIONEERING
• FEARLESS
• FREE-SPIRITED

Attracts the adventurers, the curious, the life-long learners, nonconformists, seekers of personal growth, and open-minded individuals. They seek brands that inspire them to step outside their comfort zones, embrace new experiences, and challenge societal norms.

Inspirational
Authentic
Fearless
Exciting
Inquisitive
Encouraging

Inspired 
Empowered 
Curious 
Free
Connected
Transformed
Accomplished

Curiousity
Adventure
Freedom
Connection
Resilience

Confinement
Conformity
Inactivity
Shallowness
Disconnect

Feeling lost and disconnected due to their ever-seeking nature. Lack of belonging or lack of purpose. Making sure their customers experience transformation, not just be on an aimless quest.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Mae Johnson

Mulan

Jada Pinket Smith

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER