YOUR BRAND ARCHETYPE IS—

✦

"When determination exists, possibilities unfold."

✦   A.K.A — The Hero, The Superhero, The Warrior, The Crusader, The Savior  ✦

The Warrior brand archetype represents a powerful and inspirational identity. The brand embodies qualities such as courage, strength, and a relentless pursuit of excellence. It stands for a noble cause or purpose, offering products or services that empower individuals to overcome obstacles and achieve greatness. The Warrior brand archetype inspires customers to believe in their own potential, providing a sense of security and reassurance. It portrays the brand as a trusted ally, ready to assist and support customers in their personal quests. The brand embraces the values of heroism, justice, and making a positive impact, fostering loyalty and admiration among its customers. 

IT'S LIKE THAT FRIEND THAT:

Is known for their bravery, resilience, and unwavering determination during tough times. They inspire you and make you feel hopeful. They lead by example, demonstrating extraordinary acts of selflessness and tend to put others first before themselves.

• COURAGEOUS
• LEADER
• DETERMINED
• AMBITIOUS  
• SELFLESS 

• JUSTICE-SEEKING  
• EMPOWERED
• SKILLFUL
• INSPIRATIONAL
• HOPEFUL

Attracts those looking for services or experiences that empower them to become the best versions of themselves, use their gifts, and make a meaningful difference in the world or in their communities.

Confident
Inspirational
Hopeful
Honest
Brave

Inspired to challenge themselves
Empowered by their gifts 
Motivated
Encouraged to believe in themselves
Triumphant

Determination
Justice
Integrity
Leadership
Courage

Disappointment
Lack of Trust
Incompetence
Powerlessness
Vulnerability

Being too arrogant, too driven to the point that they are focused too much on success, they forget about the people (ruthless), burning out.

This color palette is just an initial suggestion based on color psychology according to the characteristics of this archetype and how we want the audience to feel.

Michelle Obama

Storm (Marvel)

Laverne Cox

RETAKE THE QUIZ

SEE ALL ARCHETYPES

HELLO—

I'm Donaji!

Identifying your brand archetype is a great first step to discovering your brand's superpower and magic. This can be a powerful tool to help you better align yourself and your values to your brand's personality.

For years, I've been using brand archetypes in my process with my clients but I always felt uneasy sending them elsewhere to take quizzes or read blog articles because unfortunately, most of the information on brand archetypes do not give us examples of characters of color. So I felt the urgency to create my own, representing women of color for each archetype and creating content around who my clients are and what they do, making this discovery process more representative of who you are. 

I hope your results gave you a better idea on how your brand can exist in the world and how that aligns to you.

Now that you got that down, let's build you a roadmap on how we can bring this archetype to life!

STAND IN YOUR POWER