ABOUT—
Bombilla Creative is a branding & design agency on a mission to spark change through creativity, collaboration, and community.
Bombilla Creative is a branding & design agency on a mission to spark change through creativity, collaboration, and community.
Bombilla Creative is a branding & design agency on a mission to spark change through creativity, collaboration, and community.
Bombilla Creative is a branding & design agency on a mission to spark change through creativity, collaboration, and community.
Bombilla Creative is a branding & design agency on a mission to spark change through creativity, collaboration, and community.
2023
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Brand Strategy
Visual Identity
Website Design
THE REBRAND—
Ivellisse Morales wanted to rebrand Bombilla Creative to better align with her purpose and bring her vision of bombilla to life. As I sat down with Ivellisse through strategy sessions, she shared her vision for her business: a movement of purpose-driven creatives from diverse backgrounds, ready to use their skills for social change.
As the first step, we narrowed down bombilla's ideal client to community-driven, optimistic world-changers with a business mindset. The big thinkers who empower and uplift their communities and create opportunities for the underrepresented, who use storytelling to change hearts and minds, and who are committed to get the job done through creative action.
From there, we moved to the visual design and created a new visual identity and a new website to bring bombilla to life as a communications and design agency as well as a collective of creative changemakers.
Ivellisse Morales wanted to rebrand Bombilla Creative to better align with her purpose and bring her vision of bombilla to life. As I sat down with Ivellisse through strategy sessions, she shared her vision for her business: a movement of purpose-driven creatives from diverse backgrounds, ready to use their skills for social change.
As the first step, we narrowed down bombilla's ideal client to community-driven, optimistic world-changers with a business mindset. The big thinkers who empower and uplift their communities and create opportunities for the underrepresented, who use storytelling to change hearts and minds, and who are committed to get the job done through creative action.
From there, we moved to the visual design and created a new visual identity and a new website to bring bombilla to life as a communications and design agency as well as a collective of creative changemakers.
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We show up as our authentic selves, we’re empowered by our collective brilliance, we lift as we climb, and we live and lead with joy and integrity. We value people and we believe everyone has the capacity to be #litonpurpose.
We show up as our authentic selves, we’re empowered by our collective brilliance, we lift as we climb, and we live and lead with joy and integrity. We value people and we believe everyone has the capacity to be #litonpurpose.
We show up as our authentic selves, we’re empowered by our collective brilliance, we lift as we climb, and we live and lead with joy and integrity. We value people and we believe everyone has the capacity to be #litonpurpose.
We show up as our authentic selves, we’re empowered by our collective brilliance, we lift as we climb, and we live and lead with joy and integrity. We value people and we believe everyone has the capacity to be #litonpurpose.
We show up as our authentic selves, we’re empowered by our collective brilliance, we lift as we climb, and we live and lead with joy and integrity. We value people and we believe everyone has the capacity to be #litonpurpose.
BOMBILLA CREATIVE
APPROACH—
Bombilla's new brand identity feels human and optimistic yet sophisticated and professional. We created a look and feel that represents the energy and drive of the collective: bombilla's clients, creative network, and company culture.
Embracing simplicity and boldness in the logo promises quality work, while allowing other visual elements to accentuate the messaging of the brand. The new identity sets the stage to amplify the issues bombilla is fighting towards, while showing joy in the process.
KEYWORDS—
Inspirational / Quirky / Approachable / Fresh / Fun / Unapologetic / Bold / Radically Optimistic / Humanist
Inspirational / Quirky / Approachable / Fresh / Fun / Unapologetic / Bold / Radically Optimistic / Humanist
Bold / Values-Driven / Authentic / Educated / Experienced / Confiden / Modern / Feminine
Inspirational / Quirky / Approachable / Fresh / Fun / Unapologetic / Bold / Radically Optimistic / Humanist
Inspirational / Quirky / Approachable / Fresh / Fun / Unapologetic / Bold / Radically Optimistic / Humanist
COLOR PALETTE
MAGENTA
#C50C91
PURPLE
#C2B2ED
YELLOW
#F4BB19
PEACH
#FFCFAC
BLACK
#000000
BLACK
#000000
WHITE
#FFFFFF
LILAC
#ECE6FD
LOGOS & SYMBOLS
TYPOGRAPHY
Please note client may have updated their website since the launch of the project.
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20
19
CLIENT TESTIMONIAL
Ivellisse Morales / Bombilla Creative
I felt proud of what we were able to accomplish together! I've been able to re-launch a beautiful website that clearly articulates who we are, what we do, and who we serve. Everyone comments on how gorgeous it is! It commands attention.
OAK
CA
I was feeling overwhelmed with all of the CEO to-dos and crushed by my vision and the lack of help to get it done. Donají brings the right energy we need more of in business! She's calm, grounded, creative, collaborative, supportive, and an overall joy to work with. She's also diligent, talented and a great listener.
I felt heard and supported every step of the way. I appreciate her energy, perspective and approach to design and enjoyed every interaction—whether in person or digitally. That's what made her stand out to me-our connection as fellow mission-driven creative entrepreneurs.
Ready to transform YOUR business?
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
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EST 2016 - CA
EST 2016 - CA
EST 2016 - CA