Charlene had been growing From Water to Wine for a few years but by 2021, she felt that the current brand didn't reflect where she wanted to take the business. She wanted to elevate the look and feel and have a consistent message that matched the brand but was tired of trying to do it all herself. She was ready for help so she could focus on what she does best: building and serving the From Water to Wine community.

GOAL & IMPACT—

Through strategy-led design, we redesigned the FWTW brand with a cohesive and focused look and feel elevating the full FWTW experience. We set ambitious goals for the next 2 years with a plan to grow the business through a memorable experiences, events, and nurturing of the community. The strategy brought a deeper focus to the message, the ideal clients, and the experience Charlene wants to create through thoughtful and memorable offerings.

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FROM WATER TO WINE

THE STRATEGY—

During the strategy process, we had several insights. One of the most important ones was realizing how much the women in the FWTW community look forward to Charlene's perspective. We found that her story, energy, charisma and relability is what makes FWTW special to her audience.

Because of that, we focused on making a plan for Charlene to share more of her perspective through the content that she shares online and provide support for the community in between events, rather than letting the momentum die while until the next event. This helps them stay engaged and excited and feel supported throughout the year.

THE MAIN IDEA—

KEYWORDS—

COLOR PALETTE

BLUSH 

#F2DFD6

TERRACOTA 

#BD5C3A

CLAY

#BE9089

PINE

#2F4634

PEACH

#CB8764

FLAMINGO

#F44863

The concept of From Water to Wine is modern, creative, intentional and uplifting. You can see these attributes subtly reflected in the primary logo. Other details include the droplet over the letter i and the "shoulder" of the letter r, as well as the fluid look of the letters, representing liquid (water + wine).

THE IMPACT—

Charlene launched the rebrand for From Water to Wine in October of 2021 with a beautiful small event in SF that helped communicate the new direction of FWTW. Everyone loved it and are ready for what's to come. It was a big success!

Charlene is now feeling more confident showing up with a more focused and cohesive brand. She's been working hard and making progress on her goals.

The rebrand has focused her social media and marketing efforts. She's active on Instagram, sending her newsletter, planning the next events for 2022 and has even ordered branded merch and getting her logos and tagline trademarked.

Check out her testimonial below for how she feels now about the new From Water to Wine! 

Benefits experienced from our work together:
Clarity! That was the biggest takeaway from our sessions together. Our work together really paved the way for a true brand roadmap and the documents you provided really help keep me on track. Through our work I've been able to stay consistent with messaging as well as keeping myself focused on my "why" and not doing things for the sake of doing it.

Biggest win:
CONFIDENCE! I absolutely LOVE how my brand looks and feels. And because of the newfound clarity and alignment, I've been able to create a promotion video, get the logos protected and move forward with making FWTW an LLC. The confidence that has come from our work on FWTW has pushed me to go ALL IN!