ABOUT—
Human at the Helm exists to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work through human-centric brand and marketing strategies.
Human at the Helm exists to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work through human-centric brand and marketing strategies.
Human at the Helm exists to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work through human-centric brand and marketing strategies.
Human at the Helm exists to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work through human-centric brand and marketing strategies.
Human at the Helm exists to help generous, purpose-driven business owners and corporate professionals learn how to meaningfully promote their work through human-centric brand and marketing strategies.
2021
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Brand Strategy
Visual Identity
Website Design
Collateral
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Brand Strategy
Visual Identity
Website Design
Collateral
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Brand Strategy
Branding Refresh
Website Design
Brand Collateral
Logo previously designed by Flight Design in 2017.
Logo previously designed by Flight Design in 2017.
Logo previously designed by Flight Design in 2017.
Logo previously designed by Flight Design in 2017.
CLIENT'S CHALLENGE—
Alex had been working on her brand strategy and branding for Human at the Helm on her own for a while but her current brand and website didn’t represent her mission and values. It didn’t feel as human-centric as it needed to be in order to align with the deeper purpose of her business. Tired of DIYing, she realized the value of having an outside perspective with the expertise necessary to help her get the brand where it needed to be, in order for her to reach her business goals.
GOAL & IMPACT—
Alex and I collaborated on the brand strategy together (as she's already a business and brand strategist) to hone in her messaging, positioning and align everything to her mission, values and goals. We refreshed Human at the Helm branding visuals and redesigned the website, bringing back the human element of the brand up front (hence Human at the Helm), ensuring the whole brand experience represents the purpose behind it and the people she wants to serve.
—PRIORITY—
To bring warmth and the human- aspect of Human at the Helm forward through visual elements that feel more personal vs corporate.
HUMAN AT THE HELM
Human at the Helm is a brand & communications agency rooted in human behavior and connection.
Modern, human-centric resources to grow your business and personal brand.
Modern, human-centric resources to grow your business and personal brand.
Modern, human-centric resources to grow your business and personal brand.
Modern, human-centric resources to grow your business and personal brand.
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THE STRATEGY—
Being a business and brand strategist herself, Alex knew the direction she wanted to take HatH—but the human aspect was missing. The website felt too cold and corporate, and her messaging wasn’t clear or speaking directly to her ideal clients in a more personal way as she wanted. So she needed help to translate her vision into a tangible, verbal and visual brand experience for her ideal clients.
We dove deeper into the brand strategy sessions to highlight the things that needed more refinement and together, we solidified her positioning and messaging. From there we aligned everything with the design and visual direction.
01.
We dove deeper in the brand strategy sessions to highlight what needed refinement.
02.
We updated the blues and incorporated more earthy tones to bring warmth to the previous corporate look and feel.
03.
We updated the typography to elevate the brand for a modern and bold feel.
04.
We choose diverse, relatable and warm images that represent her list of clients that come from different backgrounds and careers.
THE BEFORE—
THE AFTER—
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20
21
CLIENT TESTIMONIAL
Alex Honeysett / Human at the Helm
With Donají's strategic brain and feedback, I figured out how to articulate the brand and the positioning. So much of what I appreciated of our work together has been that she continued to encourage me to hone and focus. I feel like I'm finally on solid footing.
NY
NY
It has led me feeling more confident, feeling more proud of the brand. I feel like I can pitch in a way I wasn't before because it feels credible and professional and know how to articulate the human piece of the brand. I feel like I finally have arrived at the place I intended to go to in 2015, so it feels really good!
I haven't marketed or done anything differently and since I put the website live, which I have not promoted, I've had 5 emails (of potential clients) come through. That was not happening with my old website.
I think Donaji is just amazing and this would be a totally different thing if I would've tried to do this with somebody else, which I did several times before I found her. I'm so grateful.
Ready to transform YOUR business?
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
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©Donaji Mejia 2023 | Privacy Policy | Terms
EST 2016 - CA
EST 2016 - CA
EST 2016 - CA