ABOUT—
ABOUT—
Yates Creative is a strategic communications agency striving to enhance the stories of community-centered businesses and nonprofits, in an effort to collectively achieve Black liberation.
Yates Creative is a strategic communications agency striving to enhance the stories of community-centered businesses and nonprofits, in an effort to collectively achieve Black liberation.
Yates Creative is a strategic communications agency striving to enhance the stories of community-centered businesses and nonprofits, in an effort to collectively achieve Black liberation.
Yates Creative is a strategic communications agency striving to enhance the stories of community-centered businesses and nonprofits, in an effort to collectively achieve Black liberation.
Yates Creative is a strategic communications agency striving to enhance the stories of community-centered businesses and nonprofits, in an effort to collectively achieve Black liberation.
2020
2020
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Brand Strategy
Visual Identity
Website Design
Collateral
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Brand Strategy
Visual Identity
Website Design
Collateral
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Brand Strategy
Visual Identity
Website Design
Collateral
///
Brand Strategy
Visual Identity
Website Design
Collateral
CHALLENGE—
Prior to our work together, Marrion did not have an online precence for Yates Creative yet. The main challenge was to make sure we communicated who Yates Creative was outside of Marrion's identity, so he could grow Yates into a small communications agency and grow his team.
GOALS—
To build a platform for Marrion to grow Yates Creative into a business with a small team and proudly share his mission and work. Marrion needs his ideal clients and future team members to fully understand their work to ensure they are indeed aligned with Yates Creative's mission and values.
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Yates Creative works to remind Black, Indigenous, Queer and Trans, People of Color of the inherent power in our own stories. They utilize storytelling as a practice for healing from trauma, holding white supremacy accountable, and dreaming the futures we long to see.
Yates Creative works to remind Black, Indigenous, Queer and Trans, People of Color of the inherent power in our own stories. They utilize storytelling as a practice for healing from trauma, holding white supremacy accountable, and dreaming the futures we long to see.
Yates Creative works to remind Black, Indigenous, Queer and Trans, People of Color of the inherent power in our own stories. They utilize storytelling as a practice for healing from trauma, holding white supremacy accountable, and dreaming the futures we long to see.
Yates Creative works to remind Black, Indigenous, Queer and Trans, People of Color of the inherent power in our own stories. They utilize storytelling as a practice for healing from trauma, holding white supremacy accountable, and dreaming the futures we long to see.
Yates Creative works to remind Black, Indigenous, Queer and Trans, People of Color of the inherent power in our own stories. They utilize storytelling as a practice for healing from trauma, holding white supremacy accountable, and dreaming the futures we long to see.
YATES CREATIVE
THE SOLUTION—
In the strategy workshops, we narrowed down the positioning and services based on the ideal clients—mission-driven non-profits and small businesses led by people of color. Yates Creative become the perfect fit for them by offering solutions that are story-centric, inclusive, and community-oriented. The brand strategy then centers around the "why" behind Yates Creative and how we can set the stage for this message to come through in a clear and inspiring way.
The biggest source of inspiration for the identity and design lies in the passion behind the mission and the people whose stories are impacting the community. We wanted a visual language that felt empowering but not overwhelming.
The biggest source of inspiration for the identity and design lies in the passion behind the mission and the people whose stories are impacting the community. We wanted a visual language that felt empowering but not overwhelming.
The biggest source of inspiration for the identity and design lies in the passion behind the mission and the people whose stories are impacting the community. We wanted a visual language that felt empowering but not overwhelming.
The biggest source of inspiration for the identity and design lies in the passion behind the mission and the people whose stories are impacting the community. We wanted a visual language that felt empowering but not overwhelming.
THE VISUAL IDENTITY—
THE VISUAL IDENTITY—
Using our brand attributes to guide us, Yates' look and feel needed to be unique, bold, confident, yet inviting and relatable to their potential clients. We paired the bold, high-contrast logo with a warm color palette and fun geometric shapes to create a pattern.
THE IMPACT—
Beyond the brand identity and website, the brand strategy workshops helped Marrion streamline his systems, processes, and goals. By intentionally working through each phase of the workshop, Marrion could define the concrete actions steps he needed to grow his business forward.
Beyond the brand identity and website, the brand strategy workshops helped Marrion streamline his systems, processes, and goals. By intentionally working through each phase of the workshop, Marrion could define the concrete actions steps he needed to grow his business forward.
With a focused brand strategy, solid messaging, and great design, Yates Creative now has a brand and online presence with a platform to confidently communicate who Yates Creative is, what they do and who they work with, in a way that feels perfectly aligned with their mission and ideal clients.
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CLIENT TESTIMONIAL
Marrion Johnson / Yates Creative
Working with Donají helped me streamline what I need to do in my business. The way that she broke up the process, helped me think of what is and isn't working in building my team. It helped me think about what my brand actually means and think about the bigger picture.
OAK
CA
Ready to transform YOUR business?
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Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
Branding for established women of color entrepreneurs and BIPOC-led organizations wanting to unapologetically stand out and clearly amplify their message.
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EST 2016 - CA
EST 2016 - CA
EST 2016 - CA